Switch It Up! campaign

Your old pinsetter is the most expensive thing in the building.

Old pinsetters cost you a mechanic, lost lane time and a steady bill for spare parts. Switch® Shield ends all three, at €9,950 per lane, installed.

Switch® Genie takes over the rest. Scoring, bookings and reporting in one system your team can run from day one, for €1 per lane, per day. Campaign pricing applies when the two are taken together.

Campaign price sheet Bundle
Switch® Shield
String pinsetter
€9,950/ lane
✓Installed by our own teams
✓5-year warranty
✓IBF & USBC approved, CE certified
Switch® Genie
Scoring & center management
€1/ lane / day
✓Lifetime warranty
✓Free upgrades
✓Remote support
Bundle pricing for Shield and Genie together.
Shipping included for projects of 8 lanes and up, outside MEA.
German engineering, Italian design
Built in our own factory, installed by our own teams
Installed worldwide
Centers running Switch across Europe, Asia and beyond
IBF and USBC approved
Tournament and league legal, and an EBF member
Switch Care from day one
Cover starts at install, on both Shield and Genie
Then / now

What the old machine takes from you.

Traditional free-fall
With Switch® Shield
Staffing
A full-time mechanic on the payroll, and a problem when they are off.
Staffing
No on-site technician required. Your own team runs it from day one.
Downtime
A lane out of action on your busiest night, refunds and apologies.
Downtime
Fewer moving parts, fewer stoppages, more lane time sold.
Diagnostics
Someone climbs behind the machine to find out what happened.
Diagnostics
Remote pin and string control, performance reports and alerts on a tablet.
Running cost
Energy-hungry free-fall mechanics and steady parts wear.
Running cost
Significantly lower energy use and low part wear, on any voltage worldwide.
The guest
A tired-looking deck and a scoring screen from another decade.
The guest
Lanes that feel new, animated themes and ordering from the seat.
Where it pays for itself

We’ve got your lanes covered.

Fewer call-outs
Less to go wrong

Fewer moving parts than a free-fall machine, so there is less to jam and less to replace. Your duty manager clears a stoppage without waiting for anyone to drive over.

Your team, not a specialist
One number
A cost you can plan around

One installed price per lane, one daily rate per lane. No hardware refresh cycle, no upgrade invoice three years in, nothing that changes without you agreeing to it.

Predictable from day one
Longer visits
Reasons to stay another game

Themed lanes, point games and food ordered from the seat. Guests stay for one more game instead of settling up, and they spend while they are there.

Higher spend per visit

Switch® Shield

The next-generation string pinsetter

Fewer moving parts than a free-fall machine, and none of the routine that comes with them. It runs quietly behind the deck while your own team keeps an eye on it from a tablet.

✓Runs without a full-time mechanic
✓IBF and USBC approved for league play
✓More lane time, fewer stoppages
✓Pin and string control from a tablet
✓Automatic string untangling
✓Performance reports and fault alerts
✓Steel frame with birch kickbacks
✓Heavy-duty ball curtain and stop
✓Safety interlocks and instant shutdown
✓Runs on any voltage, anywhere
USBC Approved Switch Shield string pinsetter
Switch Genie running on a phone

Switch® Genie

Scoring · Entertainment · Back office

One system for scoring, the front desk, bookings, ordering at the seat and the back office. It fits any pinsetter brand, so you can start here and add Shield later.

✓Scoring and lane management
✓Animated themes and point games
✓Front desk, sales and payments
✓Leagues, members and loyalty
✓Online booking and self-service kiosk
✓Live revenue and lane-use reports
✓Food and drink ordered from the seat
✓Runs from your phone
✓Cloud backup, nothing to maintain
✓Works with any pinsetter brand

The support that comes with every Switch®.

Building or upgrading a centre is a significant investment. From the day your equipment is installed you have a dedicated support structure behind you: technical expertise, genuine parts, preventive care and remote monitoring, all working to keep your centre running at full capacity. Switch Care is not an add-on. It is part of what it means to be a Switch® operator.

Technical support

A direct line to qualified Switch® engineers who know your equipment. Remotely where possible, on site when it matters.

Preventive maintenance

Scheduled visits to inspect, service and tune your equipment before a problem reaches your lanes.

Remote diagnostics

Your system is monitored continuously. Anomalies are caught early and often resolved before a bowler notices anything.

Genuine spare parts

Direct access to original Switch® components, sourced, shipped and guaranteed to perform as the equipment was designed to.

Switch Care portal

Track support requests, manage billing, order parts and read the full technical library, from your browser or the Genie front desk.

Before you ask

The questions operators ask first.

Does Shield fit my existing lanes?

Yes. Shield drops into most existing houses as a retrofit, and it is equally at home in a new build.

Can I take Genie on its own?

Yes. Genie fits any pinsetter brand, so you can modernise scoring and the back office first and add Shield later. Campaign pricing is for the two together, and we are happy to quote Genie on its own too.

Is it tournament legal?

Shield is IBF and USBC approved, so it meets the standards required for competitive and tournament bowling.

What is covered?

Shield is installed by our own teams with a 5-year warranty. Genie carries a lifetime warranty with free upgrades and remote support included.

What does the price include?

The campaign covers Shield and Genie as a bundle: Shield at €9,950 per lane, installed, and Genie at €1 per lane per day with no hardware refresh cycle and no upgrade fees. For projects of 8 lanes and up, shipping is included, with the exception of the Middle East and Africa. For other projects, we work out shipping with you and include it in your quote.

Who trains my staff?

We do. Your team is trained by Switch as part of the install, with live sessions and a full training library they can return to whenever someone new joins.

Next step

A tailored quote for your center.

Tell us your lane count and we will build the numbers with you, with special pricing on both solutions. Retrofit or new build.